Mundo Gea - Christmas

The Wrapping Ad

During the holidays, wrapping paper is everywhere... and so is deforestation. So, we decided to turn a newspaper advertisement into eco-friendly gift wrap.

We printed a two-page spread on recycled paper and set up a stand at the nation's premier shopping mall. There, we encouraged people to wrap their holiday buys sustainably, protecting the planet. It was a straightforward, practical, and potent campaign, blending our message with a meaningful purpose during the year's busiest shopping season.