Urinads, Peternity Leave, and Estudiantes es la Plata recognized in 2025

They weren’t just ideas. They were conversations, emails, messages, and many rounds of revisions. From that process came the campaigns Peternity Leave (for Royal Canin), Estudiantes es la Plata (for EDLP), and Urinads (for GATORADE), which were recognized at El Ojo de Iberoamérica 2025.

In total, TombrasNiña received five metals: two Silvers for Peternity Leave in the categories El Ojo PR and El Ojo Directo, and one Bronze in Corporate Communication and Reputation Actions.

Meanwhile, Urinads earned a Bronze in El Ojo Sports | Actions, while Estudiantes es la Plata took home a Bronze in El Ojo Design, Identity and Brand Building.

These recognitions are a way of saying we’re on the right track!