TombrasNiña presents its new offices and expansion plans

TombrasNiña continues its exponential growth following its integration with the American independent agency Tombras—named “Agency of the Year” by AdAge—and inaugurates its new offices located at 93 Guevara Street, in Chacarita, one of Buenos Aires’ fastest-growing neighborhoods.

The space was designed as a modern, collaborative office. It spans 1,800 square meters, has capacity for more than 300 workstations, and includes an in-house recording and audiovisual production studio. The renovation and interior design were led by Iván Nahas Studio. The opening event brought together top executives, CMOs from leading companies, opinion leaders, and the most relevant media outlets from Argentina and the region.

From Tombras, executives who traveled from the United States included Jeff Benjamin (Global CCO) and Avinash Baliga (CCO New York). Representing the local agency, TombrasNiña, were Gonzalo Vecino (CCO), Pablo Panigatti (Head of Business Development LATAM), Pablo Álvarez Travieso (ECD & Niña Co-Founder), and Luciano Landajo (CEO), among others. During the presentation, the agency announced that over the past year it increased its headcount by 50% and highlighted its continued investment and growth in Latin America, as well as its next and imminent opening: new offices in Mexico.

“The TombrasNiña Buenos Aires offices are central to the region, as they operate as a collaborative hub for different offices, connecting regional projects from Argentina,” said Pablo Panigatti, Head of Business Development LATAM at TombrasNiña. The new offices will also house Tombras Media, TombrasNiña’s business unit responsible for developing Media Services across Latin America, with a service model that brings together ideas, media, and data.