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news > "Dibu" and Ale Martínez swap passions in new TombrasNiña and Bplay campaign

"Dibu" and Ale Martínez swap passions in new TombrasNiña and Bplay campaign

Cover art for "Dibu" and Ale Martínez swap passions in new TombrasNiña and Bplay campaign
10.29.25

The intensity of argentinian passions is distilled in a new piece of work for Bplay. The fervour for football and motor racing led to the world's best goalkeeper and his brother, a TC racing driver, swapping their gloves for a helmet in the new advert. Through humour, this production aims to reinforce how a truly argentinian brand understands sport, featuring a Dibu far from the goalmouth, but very close to the public with whom he connected via this role reversal.