Estudiantes de la Plata - Estudiantes es la Plata

TombrasNiña launched the new institutional brand system for Estudiantes de La Plata. The campaign, titled Estudiantes es La Plata, represents a visual and conceptual evolution that aims to project the club’s identity into the future while staying true to its history.

The redesign was developed in collaboration with Athletic, TombrasNiña’s sports marketing business unit, following an in-depth process of research, benchmarking, and conceptual development centered on the diagonals of the city of La Plata.

“Our goal was to organize and enhance an identity that already existed, adapting it to new forms of communication without sacrificing history or symbolism. The result is a modern brand system that respects the traditional crest and expands it through a new visual grammar. In addition to the crest, we developed a set of graphic assets that enable consistent implementation across all touchpoints while preserving the club’s institutional essence,” says Martín Bernasconi, Head of Art at Pink by TombrasNiña.