Under Armour - Pact

A Pact with the Devil for the Eleventh

Toluca FC, a giant of Mexican football, hadn't lifted the title since 2010. Our challenge with Under Armour was to ignite the flame of unity, under the cry of "Together for the 11th."

With the identity of "The Red Devils" as our banner, we distributed a pact with the devil to fans in the stadium: a document where they offered their souls in exchange for the long-awaited championship. Passion overflowed, and the commitment to the team grew stronger than ever.