Fiat - Tweet Race

#ArgoSocialRace: The First Social Media Grand Prix

When Fiat entrusted us with the launch of the Argo, a model designed for a young audience, we knew we had to do something disruptive. That's how #ArgoSocialRace was born, the first Grand Prix on social media.

We challenged influencers like Flor Vigna, Alejo Igoa, Mica Viciconte, and Cande Molfese to compete for the first Argo in the country, making #ArgoSocialRace a trending topic on Twitter for two weeks. The day of the final event, broadcast live, was crazy: #FiatArgoFlor became a worldwide trend for hours, and along with other hashtags, we surpassed 994,000 tweets.

The next day, the conversation continued with trends like "Half a Million Thanks Fiat" and "Hey Vigna take me in your Fiat," demonstrating the enormous impact and connection we generated.