Banco Patagonia - Te Quiero

TombrasNiña launches the "Te Quiero" campaign for Patagonia Bank

We needed to consolidate Patagonia Bank as the true link between its customers and their dreams, creating a highly memorable campaign. That’s how we launched "Te Quiero."

Trying to get to their emotions, we used a song very well known by all Argentinians, positioning the bank as the partner that unconditionally supports everything they want. We created a TV commercial alongside a 360 campaign to strengthen its value proposition and generate a warm connection with people.